Using holidays to increase traffic

Holidays aren’t just a time to celebrate and swap gifts – it’s the perfect time to go get some extra traffic to your website or forum by creating content geared for the holiday season. Be it Christmas, new year or Easter – in the lead up to each of the holidays search volumes for related phrases and keywords go through the roof. This presents a great opportunity for webmasters, bloggers and forum admins to create on-topic content that will hopefully rank highly in the high-volume holiday searches.

Google trends provides a great way for you to see how volumes for search terms change over time and allow you to plan in advance for certain periods of the year. Below is a graph from Google trends for the search terms Christmas, new year and Easter, the search volumes of which all peak at their respective times of the year.

Search trends of holidays over time

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